E-commerce on Facebook, when the purchase becomes social

The year 2011 will be decisive for the development of e-commerce on Facebook.

Many of them are already reality through dedicated applications that have managed to integrate an online store directly on Facebook developed from a simple window that leads to the official website for the conclusion of the purchase and payment, up to more complex systems and custom fit to 'internal social network all stages of the buying process online.

The most famous store on Facebook so far has been to Asos, which has managed to be best integrated into their online store within the social network, knowing how to properly take advantage of opportunities in society that Facebook provides, as the "Share "Or" invite friends ": the peculiarity is that the store is fully developed by a dedicated application on Facebook that handles the presentation and sale of products, allowing you to conclude the purchase and sale experience without ever uscirvi.


The sale on Facebook opens new marketing because it integrates features and convenience of an online store with social tools that allow you to improve brand image and brand awareness and extend the range of viral marketing: think of the possibility of placing a "I like " on a certain product, share it on your wall and show it to his friends: the viral flow increases exponentially. As well as increase the possibilities for marketing, promotions could bind specifically to buy Facebook or offer discounts only to their fans. On the client side, an application for Facebook e-commerce increases social and emotional outlet purchase: not endorse the products on its attendees to be purchased in a few minutes you can receive comments, suggestions and opinions from friends , Making the shopping experience truly social.