Corporate Blog

Corporate blogs are a "bit tricky. Building and maintaining a blog is to make and is repeatedly visited by their customers, prospects and referral sources, requires some thought, planning and real commitment.


Once again I am forced to ask the question "Why?" A business blog takes time to build and maintain. That focus on return on investment. In fact, do not feel the need to blog, but have given their consent, "because that's what everyone is doing." Then, "Why go ahead with the creation of a corporate blog?"


There are many good reasons for companies to create and maintain a blog, but I'll save that discussion for another time. For now, let's say you have solved the equation of profitability and the answers to "why?" For your satisfaction and you are ready to start. I suggest you write a sentence or two that represent the goal they have set their eyes on the blog. Maybe something like this:


The XYZ Company blog provide valuable information for current customers, prospects and referral sources, while the establishment of XYZ Company as a leader in our industry. The result is seen in the increase in visits to our website and blog, the active participation of our customers, prospects and referral sources in our efforts to social media, an increase in turnover, which directly Our efforts to cover blogs.


From here you can:


Do you really define metrics to monitor your progress.
Determine what their bloggers are writing in order to have clear parameters.
Building a reasonable schedule content that meets the needs of bloggers in their struggle to achieve their goals.
Determine who will review the text and edit each post.
And finally, determine some parameters for the management of the interaction we expect to generate in your customers, prospects and referral sources.
Now is the time to put their plans and begin to write and interact, while regularly monitoring and tracking devices all the things along the way. We are big advocates of blogs for a variety of reasons, so if you need help understanding this, we are here for you.


There are many other things to think about and do to create a successful business blog. So if you have any ideas of your own, leave a comment below.