All strategies to communicate and do business with New Media: Interview with Eric Schwartzman

Social Media Week at Rome as special guest also spoke at a prestigious foreign consultant of online communication: the protagonist of the event Social Media Boot Camp for Entrepreneurs was Eric Schwartzman, co-author of Social Marketing to the Business Customer, the first book devoted exclusively to B2B Social Media Communications.

The meeting, in collaboration with the Embassy of the United States, was held Wednesday, February 9 at the American Studies Center of Via Michelangelo Caetani 32.

Are you a digital entrepreneurs and want to find out how social media are changing business strategies, how to communicate and acquire customers? Then do not miss our interview!

 

CHI E’ ERIC SCHWARTZMAN

Eric Schwartzman è co-autore del Social Marketing to the Business Customer, il primo libro dedicato esclusivamente al B2B Social Media Communications. Schwartzman è un consulente di comunicazione online per le imprese, US Military, agenzie governative e no profit. E’ specializzato nelle strategie di comunicazione online, speaker a conferenze professionali e cura dal 2005 il podcast premiato “On the Record.Online” (@ ontherecord) che si focalizza su come la tecnologia sta cambiando il modo di comunicare delle organizzazioni.