Mobile phones are a social connector. 91% of mobile users go online to socialize, compared to only 79% of traditional users. They are using their mobile phones “at the moment” to connect with others. The top socialize intents are:
- Instant message – 62%
- Forward e-mails (58%), content (40%) and photos (38%)
- Post comments on social networking sites – 45%
- Connect to people on social networking sites – 43% (fonte: PRNewswire)
These data show one of the most significant among those present in the Mobile Intent Index. Mobile phones, especially smartphones, are social connectors.
The phone has always been one of the facilitators of social tools, especially in real time by culling of barriers - such as the distance - that seemed insurmountable before its advent. Over time and with technological development, the phone has not abandoned its primary function, but is able to adapt and evolve. Nowadays, always have a smartphone in my hands has greatly increased the phases of the day when you are connected to the rest of the world, and not surprisingly, access to social networks, Twitter and Facebook in the lead, from mobile platforms are on the rise.
"40% of the tweets coming from a mobile device, and more than 50% of users access Twitter from more than one platform. " Ribs are the words that Dick, CEO, Twitter has given during his keynote a few days ago at the Worldwide Mobile Congress in Barcelona, with real data, confirming a trend already outlined enough in recent months.
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