5 Social Media Marketing Lessons from Hard Rock Hotel in Las Vegas

It was 2006 when one night I found myself in Las Vegas and I decided to stay at the Hard Rock Hotel and Casino. I remember well the huge guitar brightly lit with colorful neon above the roof, the huge parking lot and I could not find the entry was so colossal structure.

In Las Vegas all that is standard size has in fact that we Europeans seem extraordinary: the beds, swimming pools, casino, spa. Everything seems to be an inextricable labyrinth, big enough to hold the entire population of one of our provincial towns. Deep structures away from our hotel, whose value often lies in the size collections, within the warmth and hospitality, in the small details amazingly accurate, and affordable for people.

However today I find that a hotel can learn something from an Italian as the Hard Rock hotel in Las Vegas, particularly about how to manage their own Social Media Marketing.

At the time I remember I just booked my stay on the road through Expedia attracted by the popularity of the structure. But what a pity not to have known his Facebook page where they posted pictures, offers reserved for friends, and meet every day and comment on more than 30,000 people. Or Twitter page, where they are posted to the "Twitter Tuesday" specials that have already earned a strong following. I would definitely served to make me a better idea of the hotel and perhaps negotiate a better price.

The constant attention given to social channels by the Hard Rock, becomes the star of the video interview conducted by SAS in collaboration with the Cornell Center for Hospitality Research, Lauren Walker (formerly marketing manager of the hotel).

In this short video, Walker explains in a simple five key points of managing a social media marketing campaign:

    1. Finding a voice: being an individual and at the same time "the hotel"
    2. Answer always: thanks for that to give an answer to a question, and on social network sites reviews
    3. Retweet monitor and shares but not limited to: In addition to controlling the numerical data is important to try to compare the level of social interactions on the channels with the ranking of sites reviews
    4. Remember the audience: what do you mean does not always correspond to what they want to hear your followers
    5. Leave a mark: even if the ROI of the shares of SMM is difficult to calculate in detail, the hotel knows that thanks to his constant presence and active at the time of booking, will have a greater chance of being selected by the traveler directly at your destination

Below is the full video interview. Enjoy!