Facebook is now Square has long been discussed, criticized and praised, the debates are most often related to Facebook on its usefulness, a school of thought argues that it is good for promoting a company or brand themselves, others that only serves to take away time and resources.
I am for the first review, even though the latter is more or less valid, we can invest on facebook all the time and the money they want but if we do not have knowledge that enables us to leverage resources investiteci, the whole is completely null
To say that facebook is good "only" to save time it is blasphemous, now with over 500 million active users, of all languages and all possible interests, Facebook is the place to find customers for our business, I could call it the best tool that a business that also supports online, finding customers or employees.
Unfortunately, we know, has been criticized in recent years and now, for the issue of privacy, the thing that does not go down to many users is that the data entered on Facebook, once made, belong to him, this is something that absolutely do not agree, but if this means you can use a tool like this, I would be glad to get compromises ^ _ ^.
If used properly can help you grow your incredibly brand can be a great way to communicate with your customers, keep them updated about news of your company, Facebook makes it very easy all these operations, but we still want the concepts of basis, some of these are:
1: Create an interactive page for your business.
Here we must make an important distinction, I happen to see very often, leaders of companies that create the page in their society as a profile of a person, this is an incredible mistake, because for this kind of thing there are pages. A major advantage is that the pages are public and can be easily indexed by search engines, you can enter your page class, so you can best classify your business, so doing be able to make you find the prospects who are interested in your niche market.
2: Add Some useful application to your page
Adding to your particular applications, managed to remain imprinted in the minds of most customer noting your "special" counsel everyone to use the FBML application that allows us to create a custom tab, with us that we can edit HTML and Javascript, for create a landing page more memorable and intuitive for the customer.
3: Join or create a Group which relate to your niche
This is a great way to impose your presence. Sign up for a couple of groups that deal with your own topic and participate, make sure that you recognize as an expert, I contribute in a positive way so as to build credibility and reputation, things that are the foundation of every business. You can also create your own group, where you'll be the administrator, if you have time and resources to keep the group active and feed it with quality content, this can be a really good way to attract customers, the only flaw of the groups is which are not indexed by search engines, so you have to advertise on your blog, website, or your own page on Facebook, people can not register if you do not know you exist.
4: Take advantage of Facebook Ads Service
If you are unfamiliar with PPC marketing using Facebook you will feel at home, but unlike Google Adwords or Yahoo Search Marketing, Facebook is much cheaper and you can do a very good ADVERTISING at a very low price, in addition, there are many more ways to target your ad to show it only to those who are really interested in your opinion.
Facebook is a great marketing tool, if you have something to add, share!
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