Groupon the company to follow in 2011

Groupon. If you do not know this company is the Internet, I strongly recommend you to deepen it. In 2010, especially in the second half, it was discussed a lot, until the negotiation of acquisition by Google, closed with a stalemate. Andrew Mason and the board of Groupon have preferred not to sell to Google, although a check of more than 5 billion dollars, continuing to invest in growth. Crazy? Not really
 E 'news a few days ago to close an agreement to enter into the coffers of Groupon $ 950 million (something, it says 344 million directly into the pockets of some shareholders) with a new round of financing from a group of venture capital interested in investing. The company seems to have no brakes. Each new release increases the number of countries, the number of users, the employees and is active in markets where Groupon. The latest figures now say the 40 countries are now covered, thanks to some recent acquisitions in Israel, India and South Africa. Close to 50 million users, the business brought in over 500 cities worldwide. In Italy it seems now more than 70!
What to expect from Groupon for 2011? Of course, a further expansion of all the metrics and launch large-scale experiments launched late last year. With 3 million new users per week (a year ago was about 100,000) is easier than the 100 million threshold is exceeded abundances in the first half of the year. The competitors do not seem to generate clones of particular concern, considering that Groupon is now perceived by the market as the industry leader.
It will be interesting to evaluate the success of the deals the stores and businesses can create their own profile with no more bound to the selection of days out of the deal, city by city. Groupon points to revolutionize the local economy by acting on the inventory of goods and services that are not answered by the market through traditional channels of promotion. An ambitious goal, but the company has all it takes to achieve.
It 'easy to predict that with the recent inieizione of money and the positivity of cash Groupon remain private for a long time, certainly through 2011, falling short of the reasons for resorting to the market. The founders and early investors have already received more than a few million on the current account, the company continues to grow at record levels and in a year the value will be well over $ 6 billion today. Blame them?