Sunday, 3 April 2011

Now think of Twitter to make money

With 145 million registered users and a capital of 160 million dollars, the bird has decided to try to gain something
I do not want money, I just want to be wonderful, "said sixty years ago, Marilyn Monroe, the beautiful phrase that has become obsolete, the days of the Internet. I do not want money, I just want people to use my service, he said two years ago, Evan Williams, co-founder and chief executive of Twitter. Sentence just as beautiful and just as obsolete, if you think that now, after 145 million registered users and a capital of $ 160 million (peanuts, relatively speaking), the bird has decided to try to gain something.
Last Tuesday, in fact, Twitter has hired two new sales managers, respectively, snatching at Fox and Google, going to merge the squad assembled sales earlier. The direction is clear at least since the goal of becoming a major player in the network now, the start-up in San Bruno, California, decided to focus on how to make money with your tweet. Google teaches how (and how Gmail users know), everything revolves around the customization of advertising, and Twitter in this field that is moving.
Promoted by First Tweets, messages that appear when users type in keywords that investors bought for links to their advertising. In this way, says Dick Rib, "users will never be bothered by advertisements that do not consider it useful in some way." The same idea can also be used by individual users who, through service RevTwt, can be mailed directly to your account tweet with sponsored links to click and earn in proportion of their followers.
Another good idea is the business' e-commerce: why Twitter has just created Earlybird, a profile that, in real time, offers time-limited offers and initiatives for their followers (over 190,000 in a few days), real business which may include an endless variety of products (iPod diapers) and events (tickets to concerts, or travel). Operationally, the sellers determine prices and discounts to be applied and Twitter will collect percentages from sales.
But is not everything, in fact, is not nothing yet. A few months ago Twitter announced the launch of new features, including annotation. To understand what they are, you have to know the real anatomy of a tweet (here), the components of which go far beyond the mere 140 characters. In addition the author information and its geographical location, user ID, date of creation and a million other things, with annotation a third-party developers can add metadata to tweet, initially no larger than 512 bytes but destined to grow exponentially, so as to make Twitter a platform to share anything, not just short text strings. Imagine the consequences for the advertising and e-commerce. And making money in general.

No comments:

Post a Comment