The fundamentalists of crowdsourcing, social networks and Web 2.0 will turn up a little 'nose. Possible that the old media will one day not only survive, but also dominate the digital age and social? I think the challenge is cultural and not all has been said that the new arrivals are those intended for final victory. The phenomenon ebook is symbolic in my opinion, especially since Amazon is building the platform Kindle.
What's happening? Armed with an investment of three years and a lot of resources, Amazon is ready now to the evolution of consumer digital media consumption. If your Amazon began as the largest library in the world today if the world was just an ebook, Amazon would have no problem of survival. Thanks to the vision of Jeff Bezos, Amazon has built from scratch a market for ebooks that, with patience and a step at a time, a user experience that adds to the pleasure of reading other social functions, and in the medium term could make the difference between the consumption of paper books and consumption of digital books.
By purchasing an ebook on Kindle not only today, you can start reading the book on the iPad, continue on Kindle 3 and finish on the BlackBerry, having at any time synchronization on the last page. With this ebook you can take notes and underline passages in a shared way. In practice, I can point out a passage, comment and share it immediately with my network of contacts on Twitter and / or Facebook. Similarly, I can see the book I'm reading what the passages underlined by other readers. A more social experience which I believe will seriously help to define the winner of the final match in the future of publishing.
Today Kobo only, not available outside the U.S., allows for a somewhat similar experience. The social reading could push even more traditionalist readers to go digital, accelerating a process of transition has already begun. In the U.S. at the end of 2010, digital revenues were already 10% of the total market for books. We are just beginning and it will read the fine.
For my part, I can only advise you to try an ebook reader, especially those with E-Ink screen. Fallen into the vortex states and the reading becomes more an integral part of social activities online, more simple and straightforward. Now I'm sorry, but I come back to read the last book that I have worked through Kindle. Yes, that's right! From late 2010, the digital book you can also pay directly to your reader and get clicking a link in an email. Nothing could be easier and more ... Social!
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