Field marketing can provide an outstanding
return on investment when it is intelligently deployed. Depending on the
specific nature of your business and industry, field sales solutions can
provide an unparalleled way to engage directly with your potential customers
and influence their purchasing habits.
This makes field marketing an excellent choice
when quantifiable return on investment is an absolute priority.
Few marketing disciplines incorporate the same
strategic diversity as field marketing. It covers everything from auditing and
merchandising products in a grocery store to full-blown experiential marketing
initiatives at a trade expo. Field-marketing agencies generally offer their
services in two different forms: bespoke tactical marketing teams and
syndicated marketing teams. Sampling campaigns are generally considered one of
the greatest assets to a business that sells food products. As an added bonus,
free sampling makes a business seem generous to its customers and potential
customers - this can increase satisfaction with the brand and can even
encourage brand advocacy.
Experiential marketing initiatives can greatly
increase the level of engagement between a brand and its customers, and often
provide fantastic opportunities to collect personal data from both existing and
potential customers. The importance of accurate data in marketing can hardly be
overestimated: any marketing event that combines genuine consumer appeal with
an opportunity to collect information can be a major boon.