Are your business expectations and self
expectations genuinely optimistic, guarded or rather uncertain? What I'm
driving at it this... big business is exactly what it says it is... BIG. Big
business is cumbersome in that it is slow in being able to deal with and
respond to change. Retooling costs a fortune and takes time. Big business is
laden with heavy debt and economic structures. Conversely, small business
owners are agile and lean by comparison, and are therefore far better able to
respond to changing markets and trends. Small business has always been able to
innovate and bring new products and ideas swiftly to the consumer market. The
garage based small business start-ups like HP and Apple have clearly
demonstrated this ability and the innovation capability of the budding
entrepreneur.
Of equal significance is the fact that small
business is historically responsible for creating 60% - 80% of all new jobs. The
reality is that it is you the small business owner that holds the key to
economic growth and future prosperity.
As well, you have the capability to provide a
level of personal service that big business for all intents and purposes is
incapable of delivering.
When you take the time to really consider the
big picture for business in 2012 and beyond... It is the small business
enterprise that is going to fill the void of the big business organizations
that have gone under or have been forced to downsize.
It is small business that is going to create
the jobs, reshape the business landscape, invigorate the economy and fuel
future prosperity.
I encourage you to make the conscious choice
to be part of the economic solution and become a vibrant member of the small
business revolution that radically grows their business in 2012!