An interesting case comes from Ohio where Dingo, pet food companies, has created a promotion that rewarded customers with a voucher of $ 20 if they had subscribed to the newsletter of the society and become a fan of the Facebook page, with the aim of get from 300 to 5000 fans.
Mike Halloran, the owner of Dingo, claims to have achieved the target in just 3 days. The information in fact has begun to bounce from Facebook to mailboxes and vice versa. Customers who received the information from the newsletter have also suggested page to friends on Facebook and vice versa.
This is just one of many examples available on the proper functioning of the coupling-mail marketing social media. Other U.S. companies such as Crocs and Timbuk2 have successfully tested the use of the newsletter to increase followers on Facebook.
If you need to launch an initiative on Facebook, such as a contest or survey, or simply promote your hotel's page, one of the most effective ways is sending a newsletter. Similarly, try to use Facebook to increase the list of subscribers to your newsletter.
Here are some tips:
- It is so obvious that members read or even open the newsletter. With the large amount of advertising and spam that arrives each day on the mailboxes, you must be to convince your target audience to consider the material that you are sending. In what way? Attracting their attention with a phrase or a catchy call to action in question. The subject of the mail is your business card, the watershed between the conversion and the trash. How to choose the object most effective? Hear the views of your members. Always make a split-test by selecting a percentage of addresses and sending an equal number of members newsletter with two objects of different grades, then choose the solution that has found most successful;
- Push the recipients to become fans of your Facebook page directly by mail. Enter text in the body of the button "I like" with link preceded by a call to action persuasive. For readers who are often already "logged in" on Facebook at the time of reading, will become much more simple and direct mail by clicking your followers rather than go it alone in searching for the page, with the risk or do not find confusion;
- Increase the followers is not enough. How many times going to become a fan of a page and then never come back to check the dashboard? How many of your members have done the same? The social call often requires attention to its activities. Do not think therefore that it is enough to send a 'unique newsletter to invite users. Mailing social and must go hand in hand. Promote more efforts with a newsletter, and if you send a regular basis, Inserit always a section dedicated to your Fan Page;
- The button that refers to the Facebook page of your hotel should always be visible in the signature. Anyone who receives one of your mail, whether or not a newsletter subscriber, either directly or resubmitted, will be able to easily access the page;
- Use the social to promote a special offer available only to newsletter subscribers;
- Share links from email to Facebook, published previews of content from the newsletter to postpone Facebook or vice versa, putting content on Fanpage and inviting them to join the mailing list for more details.
- Integrated with the Facebook page in the registration form for the newsletter, to make the registration easier and more immediate for your followers;
- Enter user-generated feedback selected from the newsletter. The reader will thereby be further stimulated to supplement it by intervening in the debate.
The modes of interaction are manifold. Exploiting both channels and promote each other will allow you to reach more users more quickly. But let us be creative in the offer to avoid duplication of content that would be boring and redundant.