Measuring the success of a mobile application

Every day the world wakes up and knows that a company has to run faster than other companies. So think of building a new mobile application. Every day, in the world, wake up thousands of users who download all the possible applications, because both are (mostly) free ...
Whether you are a company or user, the important thing is to ride the new trend of mobile applications!
I started with this challenge, to speak of the importance of measuring the effectiveness and success of mobile applications.
If users download the application in most cases does not require a monetary investment, it is not so for businesses. The development of a mobile application rarely requires considerable investment in relation to the budget available. E 'therefore important to assess the quality of these investments. To do so are certainly helpful reviews left by users and the number of installations for the application.
But if the reviews are the opinion of a small fraction of users, the number of installations of course raises a question: after users download the application, what use are they doing? It is perhaps the answer to this question the real gauge on which to assess the quality of the investment.

For example, an application that allows you to configure a new car model is important to understand what has really enlarged the public awareness of the new product. So, by the application:

    * How many people have actually used the configurator?
    * Did so on average only once or multiple times?
    * Configuration is followed by a search of the nearest dealer?
For an application of entertainment is important to understand if it was really appreciated by users. And then:

    * How many times has played on average each user?
    * What is the average time of game sessions?
    * The game is too easy / difficult? How many people entered the game and the various intermediate steps?
The answers to these questions become particularly important when you are about to allocate new budget. Based on these responses may be appropriate to increase the budget reserved for mobile applications or where the road taken has led to good results, change direction.
Having this information makes the difference between investing and investing blindly 'good'. It is easy to have these answers, as always, thanks to web analytics. :)
There are several tools that allow you to track and measure mobile application. The easiest and most convenient is Google Analytics.
Using Google Analytics to measure is well known HTML pages. Few people know that Google Analytics also provides libraries for tracking native Flash / Flex and Silverlight, to trace with which server languages. Php. Jsp, asp.net, Perl, and not least, for tracking and iOS Android, on which mobile applications are developed.
To trace a mobile application for iPhone / Android or iPad, it is therefore necessary to incorporate the source code of the appropriate tracking code Google Analytics. Any interaction with the application can be detected and categorized according to the classical concepts of the page and view the event. The data can then be accessed through the usual interface of Google Analytics and, of course, will be tracked only those users who have the active data connection.
And if users have downloaded the application and after having tried in vain to understand how they had never used?
No matter what your business is a lion or a gazelle, the important thing is that you start to measure!